Milan – city of fashion and symbol of design and lifestyle – is also the home of Ramazzotti. Fashion is naturally an area to which the Italian herbal liqueur is committed, and this great affinity for design is expressed in the hosting of a competition: the Ramazzotti Runway Award. The contest was created in order to provide a platform for young, up-and-coming designers and to promote their development. A jury consisting of selected experts from the fashion and lifestyle industries nominates six finalists from the applications received. With Ramazzotti’s help, the finalists are given the once-in-a-lifetime opportunity to take part in a professional fashion show during Berlin Fashion Week, and to present their creations to a select audience. The specialist jury presents the Ramazzotti Runway Award to the winner of the contest, together with an attractive cash prize and further promotional assistance.