THE RAMAZZOTTI RUNWAY AWARD SHOWROOM OPENS ITS DOORS
Crowds of fashion fans streamed to the exclusive opening party of the Berlin Designshop and Ramazzotti Runway Award SHOWROOM on 19 January to see the winners and finalists of the Ramazzotti Runway Award 2010 show off their designer pieces. The guests celebrated the young designers’ creations and enjoyed an unusual shopping experience with live fashion shoots, cool drinks, and a DJ.
Fashion, shopping and music in a relaxed atmosphere: at the opening of the Berlin Designshop and Ramazzotti Runway Award SHOWROOM during Berlin Fashion Week, the Italian herbal liqueur extended an exclusive invitation to the LANCIA Lifestyle Lounge. The catchy beats and rhythmic sounds of DJ Jeff Murdock entertained guests as they enjoyed delicious Ramazzotti long drinks and cocktails. They were also given an unusual glimpse behind the scenes of the fashion industry: professional photographer Filipe Ribeiro held a live photo shoot in front of the audience. ‘Great location, lovely audience – altogether a very successful photo shoot,’ said Ribeiro. ‘I think it’s great that Ramazzotti is offering young talent a platform on which to show their work to the public.’ The Berlin Fashion Week is a meeting place for fashion fans, industry experts and designers. That’s why Ramazzotti has to be there, too, as the company has long since been committed to promoting new creative talent in the fashion industry.
RAMAZZOTTI RUNWAY AWARD SHOWROOM AND THE BERLIN DESIGNSHOP
Ramazzotti Runway Award SHOWROOM and The Berlin Designshop
As well as the annual Ramazzotti Runway Award in summer, a temporary SHOWROOM is held during Berlin Fashion Week in January. This is used to present the winning label from the previous event, as well as the finalists of the award. It gives designers the opportunity to present themselves during the winter Berlin Fashion Week, to sell their collections and to establish contacts with industry players and the fashion public.
This year the Ramazzotti Runway Award SHOWROOM is collaborating with the temporary sales platform The Berlin Designshop to offer visitors a broad pallet of varied designers.
Venues change to keep things moving – this time the LANCIA Lifestyle Lounge in Friedrichstrasse will be converted for four days into the Berlin shop concept with its additional SHOWROOM.
The shopping experience is augmented by the Ramazzotti Bar, sweetening the visit with a range of long drinks and cocktail creations.
On-site you will find people to discuss the award with, along with information and details of how to apply for summer 2011.
And the highlight of the event – hosts LUXXUS Fashion Department will be presenting the new A/W 2011/12 collection, ‘Metropolitan Upgrade’, from its own fashion label, LUXXUS BERLIN, as a fashion installation.
We would like to thank our sponsors LANCIA and GALERIA KAUFHOF, Alexanderplatz, for their support.
AMAZZOTTI RUNWAY AWARD @ BERLIN PRESS DAYS 2011
@ Steady Showroom:
Oderberger Strasse 18
10435 Berlin
Germany
Opening times:
14 April and 15 April 2011
10 a.m. to 6 p.m.
On show: The new collections from former Ramazzotti Runway Award winners
Juliane Werdin and LUXXUS BERLIN.
